Back and Forth is a sustainable clothing brand that uses organic and recycled materials to create high-quality, stylish garments. The brand's colour palette includes warm browns, deep blues, and a mixture of earthy tones. The target audience for Back and Forth is environmentally conscious consumers looking for sustainable and stylish clothing.
The primary colours for B+F are warm browns, blues, earthy greens. These colours represent the brand's commitment to sustainability and their connection to nature. The font used for B+F is modern and minimalist.
The logo features a minimalist design with the brand name hugged by a lemon slice, including their tagline 'Clothing That Lasts'. The packaging includes in B+Fs design kit reflected the brand's commitment to sustainability, with recycled hang-tags and cardboard boxing.